The culture
MINI Klinik Indonesia rolled out its annual racing event at Mandalika. The brief: no plain documentation and no "just another recap". They wanted the thrill bottled up like an ad, sleek, stylish and unforgettable.
MINI Klinik Indonesia
A race recap that moves like the race
- Strand
- Production
- Runtime
- 1:07
The move
We flipped the lens from documentation to storytelling. Engines, atmosphere and chaos, stitched into a film that moves like the race itself: sharp, fast and full of pulse.
The result
A recap that doubled as a hype piece, carrying the energy beyond the track and keeping the event alive long after the finish line.
