Three generations, one satirical newsroom
Podcasts have gone mainstream, but the market is saturated with polite, predictable echo chambers. Audiences crave raw, unfiltered friction, and nobody was offering a genuine cross-generational clash that doesn't feel like a corporate lecture.
We launched a satirical news broadcast with three anchors from three generations, cast from recognised names to cut through the noise on day one. We own the whole pipeline, from think-tank strategy and multi-cam production to organic in-show integrations and distribution across YouTube, TikTok, Instagram and Spotify.
Powered by 100% organic marketing with zero budget, long-form episodes broke 50,000+ views in the first 7 days, a huge hurdle for a fresh channel. For brands it is plug-and-play: the audience is already there.
