The culture
A top pod brand from Japan wanted to land in Indonesia with lifestyle-first positioning.
Flow Indonesia
Landing a Japanese pod brand as a lifestyle
- Strand
- Social & Distribution, Creative & Identity
- Credit
- In collaboration with Nolla Studio
The move
Together with Nolla Studio we shaped a narrative that showed Flow as more than pods: stylish, innovative and health-minded.
The result
A presence that positions Flow as a lifestyle choice, blending credibility with cultural relevance in the Indonesian market.
