Hoo Kee: Good fortune starts at the table

Hoo Kee

Good fortune starts at the table

Strand
Creative & Identity
Credit
In collaboration with Nolla Studio

The culture

Hoo Kee serves Hainanese-style chicken and duck with a Cantonese twist, built around one idea: luck. Not just a symbol, but a flavour, a feeling and a way of gathering.

The move

A warm, abundant identity full of golden charm, from the storefront and noren curtains to the pattern language on every surface.

The result

A restaurant brand where luck is meant to be shared.

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